Karili Garcia and her daughter-in-law Katie Garcia were among the first to begin the Eighth Annual Winter Walk on Saturday.
"We did it last year and it was so much fun," Karili said.
"We like to see the businesses and what they have to offer," Katie added.
Each December a group of downtown merchants open their doors and invite the community to enjoy a treat and learn about their businesses. Thirty-two participated this year, up from 28 who took part in 2011.
"I like Christmas," said Kimberley Huffaker of Blackfoot Canvas. She provided a canvas goodie bag to each family which participated. "It's fun to see new people come in the door to see who we are."
Willie Preacher and Bekki Mangum said much the same thing.
"It's just to show the public who we are and what we are," Preacher said as he opened his art gallery on Bridge Street.
"I love to promote downtown businesses," Mangum added.
As Preacher and Mangum were talking, one participant was heard to say, "I had no idea you were even here."
Greg Garrett of Broadway Graphics said he has heard the same comments.
"I do this to support the community and because a lot of people don't know we're here."
While most of the participating businesses were found on Main, Bridge and Broadway, some were as far away as XII Stones Chevron and Curves in the Parkway Plaza area.