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Relay for Life increasing online presence

May 19, 2011

BLACKFOOT — Online fundraising for the American Cancer Society's Relay for Life is increasingly popular as many take advantage of the ease of donating electronically.
Online fundraising is just getting started in Bingham County, but Sherrilynn Bair, who co-chairs the Relay for Life Online Committee with Shantel Morgan, said a few people have raised funds online using Facebook and email.
She said it's an easy way for those who can't participate in Relay—such as family members living out of town—to donate.
"They can't participate physically in Relay but they want to contribute," Bair said.
Last year—in its first year—$463,339 was raised through the Facebook widget in the Great West Division of the American Cancer Society. A total of $7.7 million was raised online last year, a 17 percent increase over 2010.
"Online fundraising is the way fundraising will be done in the future," Bair said. "We anticipate a lot more usage."
In addition to fundraising, teams can register online and share how much they have raised and what fundraisers are coming up.
The online co-chairs work to track donations and update team's fundraising totals. They also demonstrate how to use the Relay for Life website at team captain meetings.
Bair said their goal is to personalize the Bingham County Relay website to include photos of local relay participants and information about local Relay activities.
The Relay for Life website for Bingham County's Relay is www.relayforlife.org/blackfootid. The website has a countdown to Relay, how many participants and teams have registered and a running total of how much has been raised, as well as a listing of the top fundraising teams and individuals. There is also information about the American Cancer Society, Relay for Life and team pages.

 

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